Thiruvananthapuram, Feb 21 (Reporter) The Trivandrum Management Association (TMA), in association with the All India Management Association (AIMA), has offered specialised certification courses in AI in the workplace, fraud analytics, and marketing analytics. The certification courses will ensure specialised skills among working professionals and improve the career prospects of managers, young leaders, and students, TMA Secretary Unnikrishnan Gopinath has said. The course will equip beneficiaries to thrive in current and future industry requirements, he added. "The 'AI at the Workplace' course focuses on how artificial intelligence can transform organisational processes, decision-making, and productivity. It equips participants with practical knowledge to implement AI solutions effectively in their work environments," he explained. On 'Certification in Fraud Analytics,' he said in view of the growing fraudulent activities in the digital world, this program equips you with critical skills in analysing and mitigating fraudulent activities using advanced analytics tools. About the 'Certification in Marketing Analytics,' he said the course is tailored for marketing professionals to give insights to optimise marketing strategies for customer engagement and drive impactful marketing business growth. Earlier, Unnikrishnan Gopinath signed an MOU with Prof Dr Rohit Singh, Director, Centre for Management Education AIMA, for conducting courses in various fields. The MoU signing ceremony was attended by Dr Anuja Pandey, Program Director PGCM and Professor Marketing, AIMA, and Dr. Prabir Kumar Dash, Deputy, Director, LMA, Relation & Membership (AIMA). The TMA Secretary said, “This partnership with AIMA is a significant step forward in our mission and our commitment to empower professionals & students. These courses mark only the beginning of a broader initiative to bring world-class management education to Kerala...////...