Chief Minister Dr. Mohan Yadav stated that necessary initiatives should be taken to give tourism the status of an industry in the state. This will provide facilities for innovators and entrepreneurs, making it easier to operate tourism activities and expand facilities across various regions of Madhya Pradesh. He emphasised that there is significant potential to promote health and wellness tourism in the state. Activities should be coordinated collaboratively by the Tourism Department, Public Health and Medical Education Department, and the AYUSH Department. A study of states where similar initiatives are already in place should be conducted to develop a division-wise action plan for Madhya Pradesh. Religious institutions and trusts can also be engaged to support the promotion of wellness tourism.
Chief Minister Dr. Yadav directed that the production of films highlighting the state’s history and culture should be actively encouraged. He also urged efforts to showcase Madhya Pradesh’s rich forests and biodiversity on internationally operated wildlife and nature-focused television channels.
Chief Minister Dr. Yadav issued these directives during the 8th meeting of the Board of Directors of the Madhya Pradesh Tourism Board held at the Secretariat on Tuesday. The meeting was attended by Minister of State (Independent Charge), Culture and Tourism Shri Dharmendra Bhav Singh Lodhi, Chief Secretary Shri Anurag Jain, and other senior officials.
The meeting discussed the operation of PM Shri Tourism Helicopter Services on the Indore-Ujjain-Omkareshwar, Bhopal-Madhei-Pachmarhi, and Jabalpur-Bandhavgarh-Kanha sectors. Discussions also included ongoing preparations for Simhastha 2028, initiatives to promote rural, adventure, and water tourism, strategies to attract investment in the tourism sector, and plans for national and international promotion of Madhya Pradesh tourism.