Jal Ganga Conservation Campaign Becomes a Peoples Movement for Water Preservation
30-Jun-2025 12:00 AM 322

This Chaupai (couplet) from the Ramcharitmanas emphasises the five elements, among which water is the foundation of life. To preserve life, we must conserve water. It is essential to save it for future generations. The Rigveda speaks of the significance, qualities, and conservation of water. Our epics – Ramayana and Mahabharata – also highlight nature conservation. Water conservation is an intrinsic part of our ancient culture and a legacy of our traditions that must be passed on.

Our visionary Prime Minister Shri Narendra Modi has always focused on holistic development that includes environmental preservation. I am pleased to share that during his tenure as the Chief Minister of Gujarat, he led a major water conservation movement. Inspired by that, we conceptualized the Jal Ganga Samvardhan Abhiyan in Madhya Pradesh. The campaign was launched on March 30, 2025, the occasion of Gudi Padwa and the Hindu New Year, on the banks of the sacred Shipra river in Ujjain, the city of Mahakal. It is dedicated to water conservation, rejuvenation of water bodies, and public awareness. Today, after setting multiple records in water harvesting, we celebrate the prosperity of our water heritage.

I am happy to report that in this 90-day campaign, extensive work has been done across the state. The district of Khandwa alone constructed over 1.29 lakh water structures, making it the top district in the country for groundwater conservation.

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