Kolkata, Mar 27 (Reporter) Fanoz, India’s fastest-growing fan-first sports engagement platform, has announced Ajinkya Rahane as its official brand ambassador. The celebrated cricketer and captain of defending champions Kolkata Knight Riders (KKR) joined Fanoz in its mission to revolutionize fan engagement by bringing immersive, real-world experiences to sports lovers across India. Fanoz is the brainchild and passion project of Swapnil Manish, Anuradha Sinha and Sanket Khemuka. With 3 million LIVE predictions already made on the platform by cricket and football fans, Fanoz has been redefining how sports enthusiasts interact with their favourite sport. Unlike traditional sports fan gaming platforms that focus primarily on monetary incentives, Fanoz is a fan-centric destination bringing together gaming, commerce, and community - celebrating the passion that fuels the sports ecosystem that is truly rewarding. "I am thrilled to join Fanoz as its brand ambassador, especially at such an exciting time for cricket fans. Fanoz is redefining how players and fans connect, creating experiences that go beyond just watching the game. I look forward to being part of this journey and engaging with cricket enthusiasts in a more personal and meaningful way through such platforms." said Ajinkya Rahane. “There are two hearts of the sports ecosystem: the athlete and the fan. While the industry has focused on players, fans have not received their due, often being reduced to mere spectators. Fanoz is here to change that. With Ajinkya joining us, we have a leader who embodies the spirit of the game and understands the power of fan engagement,” said Swapnil Manish, Cofounder & CEO of Fanoz. Anuradha Sinha, Cofounder & COO, added, “Ajinkya is the perfect ambassador for Fanoz - not just because of his cricketing excellence, but because he represents the values of sportsmanship, integrity, and fan connection. Together, we are bringing fans into the heart of the action.” Rahane’s association with Fanoz is a natural fit and the persona resonates with the brands ideology. Known for his calm leadership, consistency, and deep respect for the sport, Rahane has always been a player who connects with fans on and off the field. His commitment to uplifting the cricketing community aligns perfectly with Fanoz’s vision of recognizing fans as the heartbeat of sports. Rebranded from PlayCKC earlier this year, Fanoz is on a mission to transform passive viewership into interactive, rewarding experiences. Fanoz is backed and supported by India Accelerator and JSW Sports who also hold equity in the brand. In addition to fan-driven experiences, Fanoz is built to integrate with broadcasters, enabling interactive sports streaming and solving a major engagement challenge for the industry. This innovation positions Fanoz as a first-of-its-kind sports ecosystem that benefits not just fans, but leagues, teams, brands, and media partners...////...