Chief Minister Dr. Yadav on Monday launched the Maati Ganesh – Siddh Ganesh Abhiyan run by the Madhya Pradesh Jan Abhiyan Parishad at Samatva Bhavan, CM residence. On this occasion, he said that worshipping Lord Ganesha grants a person wisdom, intellect and success. He prayed that Lord Ganesha may fulfil desires of everyone and that His divine blessings bring continuous prosperity to the state. CM Dr. Yadav urged the officials of the Jan Abhiyan Parishad to promote the use of clay idols for Lord Ganesha during Ganesh Chaturthi, Goddess Durga during Navratri, and Mahalakshmi during Diwali. He emphasised the need to launch awareness campaigns to this effect. He explained that clay idols naturally dissolve into the earth and cause no harm to the environment. The campaign aims to promote environmental conservation by encouraging the use of Ganesh idols made from sacred clay and cow dung, thereby helping preserve water bodies and maintain ecological balance.