Starbucks to revive practice of handwriting names of customers
03-Nov-2024 02:43 PM 5837
Seattle, Nov 3 (Reporter) Multinational coffeehouse chain Starbucks has decided to restore its practice of handwriting customers’ names as part of makeover plans to reconnect with old customers in US, a top official said. According to a report in People magazine, the Seattle-headquartered company’s CEO, Brian Niccol, said the proposed changes were aimed at “getting patrons “back to Starbucks. Niccol said during an earning call earlier this week that the now virtually defunct practice of baristas writing names and messages on drink orders will return to stores across the US. The practice started in 2012 but quietly disappeared over the last few years, the report said. According to Niccol, the coffeehouse-inspired detail is meant to add a personable and “human touch.” However, Niccol said to restart the practice, the company would need supplies of “close to 200,000” marker pens. "The number I heard was something like close to 200,000 Sharpies, we’ve got to track down. ” Niccol told CNBC. The company, after receiving feedback from patrons to revive the traditional coffeehouse experience, has also decided to bring back self-serve sugar and milk stations , which eventually started disappearing when Covid hit in 2020. The new changes will be launched on November 7 across US...////...
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