26-Jul-2025 12:22 PM
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Bhopal, July 26 (Reporter) Madhya Pradesh Chief Minister Mohan Yadav will inaugurate a two-day Regional Tourism Conclave here today.
The purpose of this conclave is to increase the number of tourists in the state, enhance cooperation and partnership between tourism entrepreneurs, tour operators, and the hotel industry, and encourage tourism investment in the state by recognising the tourism potential of the Vindhya region.
The conclave is being organised by the Madhya Pradesh Tourism Board.
Deputy Chief Minister Rajendra Shukla and Minister of State (Independent Charge) for Tourism, Culture, and Religious Trusts and Endowments Dharmendra Singh Lodhi will also be present at the conclave, which shall take place at the Krishna Raj Kapoor Auditorium, Rewa, it was officially learnt.
Several important decisions, investment proposals, digital innovations, and cultural partnerships that will strengthen the tourism sector will be announced. The event, focused on Wildlife and Offbeat Destinations, shall be an effective initiative to make the state self-reliant in tourism and connect local communities to mainstream tourism.
In the first session, Letters of Award will be given to six major investors investing in the hotel, resort, wellness and eco-tourism sectors. These proposals include investments in Dhar, Mandsaur, Raisen, Vidisha, Jabalpur and Alirajpur.
The Board will sign a strategic partnership Memorandum of Understanding with two major digital marketing companies, Barcode Experiential and Qyuki Digital. These companies specialise in digital branding, influencer campaigns and creative social media marketing. This collaboration shall boost modern branding of tourism destinations and help establish Madhya Pradesh more strongly among youth as the Heart of Incredible India.
The Chief Minister will virtually lay the foundation stone under Swadesh Darshan 2.0 scheme of Spiritual Experience project at Chitrakoot Ghat. The inauguration of the Food Craft Institute in Shahdol shall also be done. This institute, built at a cost of Rs 15.62 crore, will provide training and employment-orientated courses related to hospitality to youth.
To establish local art and handicraft centres in the Mandla, Dindori, Singrauli, Sidhi and Seoni districts, agreements will be inked with Gram Sudhar Samiti, MM Foundation, and Samarth Sanstha. This initiative shall provide livelihood opportunities by connecting women and artisans to training, production and marketing...////...