New Delhi, Jan 2 (Reporter) MAD Group, the parent company of MAD Influence, a leading influencer marketing agency, on Thursday announced the launch of Xley, an innovative AI and (Machine Learning) ML-powered platform designed to revolutionize collaborations between brands and creators. Xley is an invite-only, cutting-edge creator marketplace that simplifies, optimizes, and elevates brand-creator collaborations. By leveraging data-driven and automated approaches, Xley provides tools to enhance collaboration and streamline workflows, eliminating guesswork in the process. MAD said in a release. Xley distinguishes itself through three core pillars -- Advanced Audience Insights, Extensive Creator Discovery Tools, and Comprehensive Campaign Management and Performance Tracking. With access to over 200 million creators across YouTube, Instagram, and TikTok in more than 54 languages, 10,000 cities, and 150 countries, Xley offers unmatched precision and reach, enabling brands to craft impactful campaigns that resonate deeply with their audiences. Key features of Xley include Creator Discovery, utilizing over 25 advanced filters for demographics, language, niche, and audience interests; ML-powered Insights for campaign analysis and performance tracking; an Effortless Management dashboard to plan, execute, and monitor campaigns; Scalability to suit various campaign needs; and Data-Driven Decisions through advanced analytics to maximize ROI and refine marketing strategies. Gautam Madhavan, Founder of Xley & MAD Influence, stated, “Xley is more than just a marketplace; it's a movement to empower creators. We are excited to introduce Xley, a revolutionary platform that reimagines the creator economy. With innovative features and a commitment to supporting creators, Xley is poised to become the go-to destination for talent and opportunity.” Aman Narula, Head of Strategy, Xley, added, “The genesis of Xley was rooted in addressing the core needs of influencer marketing: audience insights and precise targeting. Our vision was to create a platform that not only offers real-time analytics of social profiles but also simplifies and automates end-to-end campaign management in one cohesive space.” Xley is an invite-only platform, offering early access to industry leaders, credible creators, and forward-thinking brands. This exclusivity ensures a curated experience, fostering genuine, transparent connections between brands and creators. Early adopters gain access to advanced features, placing them at the forefront of digital marketing innovation...////...