Chief Minister Dr. Mohan Yadav expressed pride in Madhya Pradesh as the birthplace of the nation’s major rivers. He noted that the Narmada and Tapti rivers, originating in Madhya Pradesh, not only bring joy and prosperity to their home state but also enrich Gujarat with abundance. The Son River, which begins in Amarkantak, Madhya Pradesh, flows into the Ganges in Bihar, enhancing its waters. Similarly, the Chambal River, originating in Madhya Pradesh, sustains life in Rajasthan, making these rivers vital to the state's identity. This campaign, launched from Surat, is a mission to bring life through water conservation.