Chennai, Feb 18 (Reporter) Expanding its exclusive brand outlets in the country through its multiple EBO brands, India's VKC opened its 14th My VKC store at Gudiyatham in Vellore district of Tamil Nadu. The store was inaugurated by Aqeel Panarunna, President, Indian Shoe Federation in the presence of V. Rafeeque, Director, India’s VKC. The franchisee is owned by Mr.Muthukumaran Vembu. India's VKC mission is to bring contemporary global fashion to Indian Tier 2 and 3 cities and towns and also to the rural areas through My VKC and Only VKC stores. My VKC store at Gudiyatham, have high fashion footwear at affordable prices for gents, ladies, boys, girls and kids.My It will showcase all the power brands of India's VKC namely - VKC Pride, VKC Debon, GoodSpot, Eezy, Ja.May.Ka and Debongo, a company release said here today. it said under the brand Debongo, the sub-brand ‘Go Planet-D’ is set to be the world’s first 100% sustainable and circular footwear brand. The concept was announced this month and it was celebrated by the national Indian media. Go Planet-D by Debongo being the world’s first 100% sustainable and circular footwear brand is a noteworthy achievement for all Indian businesses. An Indian brand rising up to be the world’s first 100% sustainable and circular footwear brand showcases the resurgence of a new India in the global perspective. Indian brands like Go Planet-D by Debongo striving to be the numero uno on the world stage is the new energy that the new India is driving on. Go Planet-D by Debongo has adopted a Sustainable and circular business model to ensure reduced environmental impact and promote eco-friendly practices in the footwear industry. The world’s first 100% sustainable and circular footwear brand will be the first Indian footwear brand that can be resold for a price. For the first time in India, a used footwear will have a resale value. Bookings for the world’s first 100% sustainable and circular footwear brand will also be taken by all My VKC Exclusive Brand Outlets including the new store at Gudiyatham from May 2025. Customers just need to give their address and foot sizes to these stores for the first bookings. Mr. Rafeeque said “The primary focus of these stores is to bring contemporary fashion in different footwear categories under India’s VKC’s six power brands to the neighbourhoods of every home in India and help the neighbourhood economy flourish so that more jobs and income are created in Indian neighbourhoods. I am sure the people of India will support these enterprises in their neighbourhoods by shopping for their families from them regularly. We are looking for more Franchise Partners all over India to spread this cause...////...