Mumbai, Sep 19 (Reporter) Private Sector lender, IDFC First Bank on Thursday said that it has launched Ashva Credit Card, its newest offering for the modern, discerning customer here. The Ashva Credit Card, powered by Visa, is a celebration of the spirit and aspiration of the new India. Deeply rooted in its rich cultural heritage the Card represents a perfect amalgamation of the beauty of Indian heritage and the sophistication of contemporary lifestyles, soldered together for those who hold India close to their hearts and carry its essence wherever they go. Crafted with the finest metal, the Ashva Credit Card offers cardholders a blend of the beauty of Indian heritage and the sophistication of the metal form factor. Packed with luxury travel benefits like low forex charges and complimentary access to airport lounges, it becomes an indispensable companion for affluent young explorers. "Our vision with the Ashva Credit Card was to create a product that not only meets the financial needs of our customers but also elevates their lifestyle to a new level of luxury and exclusivity," said Shirish Bhandari, Head – Credit Card. “We are confident that these cards, rooted in the rich cultural heritage of India, will become the preferred choice for those who demand the best," he added. Sujai Raina, Country Manager, Visa India commented on the launch saying "We are delighted to partner with IDFC First Bank to launch the Ashva Credit Card on the Visa Infinite platform. Ashva is ideally suited for the affluent consumer and offers an elegant metal-based design, and premium travel and lifestyle experiences, making it a must-have for card for the discerning consumer.” The Ashva Credit Card offers The Ultimate Metal Card for the Smart Traveller, combining sophisticated design with exclusive travel benefits to enhance the overall experience for its users...////...