Gulf Oil partners with Nayara Energy to expand its market presence
24-Dec-2024 05:35 PM 8609
New Delhi, Dec 24 (Reporter) Gulf Oil Lubricants India Ltd on Tuesday announced partnership with private fuel retailer Nayara Energy to deepen its presence across the country by making its product range available through the latter's fuel stations. "This strategic alliance is part of a 3-year contract leveraging Nayara Energy’s reach to further strengthen Gulf Oil’s brand presence and product availability to cater to the expanding automotive market, particularly along the country’s rapidly developing highway infrastructure in India," the company said in a media release. Under the collaboration, Gulf Oil’s diesel exhaust fluid AdBlue will be the exclusive AdBlue product retailed across Nayara's network, along with offering a specialized range of two-wheeler batteries, expanding both companies' portfolios in a growing sector. Gulf already has an established distribution network through depots and various other touch points for AdBlue, and this partnership further enhances the reach. Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India expressed optimism about the collaboration stating that the partnership with Nayara Energy is a significant step forward in expanding Gulf’s presence across India’s highways and fuel stations. "With the support of Nayara’s vast network and expertise in fuel retailing, we are well-positioned to serve a wide range of consumers with high-quality, dependable automotive solutions. This collaboration underscores the growing demand for quality automotive products and lubricants owing to the burgeoning infrastructure growth and both Gulf’s and Nayara Energy’s commitment to making our products accessible, ensuring that our customers receive quality lubrication solutions wherever they are in India,” he said. Madhur Taneja, Chief Marketing Officer, Nayara Energy, added, “This latest tie-up with Gulf Oil is another affirmative step to enhance our range of automotive product offerings that enable in delivering high quality performance for motorists...////...
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