26-Mar-2025 12:49 PM
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New Delhi, 26 (Reporter) With the onset of summer and temperatures already picking up, Godrej Enterprises Group, unveiled its new AC portfolio, spanning multiple capacities, tonnages, energy ratings and technologies.
Buoyed by its 2X growth in the category this year and the already climbing temperatures, the brand is targeting further 50% growth in the coming summer.
With more SKUs in the 5-star AC portfolio and high cooling capacities spanning to 3 and 4 Ton, new designer models, a large AI powered range apart from existing Anti-Leak ACs and Hot & Cold ACs.
The biggest focus area for the brand this year has been the smart AC segment with multiple new model introductions.
The new Smart ACs start from INR 42,900 and will be available across India in authorized stores, and e-commerce platforms.
Speaking about the launch, Kamal Nandi, Business Head & EVP at Appliances Business of Godrej Enterprises Group, said, “We continue to abide by our philosophy of thoughtful innovation to unlock value for our consumers. Our new range of Smart ACs go further than the regular offerings of remote connectivity and voice commands and instead, offer compelling, insightful solutions that enhance the core cooling performance or add real convenience"
"With advanced value laden features like AI powered machines to patented anti-leak technology, unique wood finish ACs to compelling Smart ACs and powerful commercial ACs, our endeavour is to meet the premium aspirations of our consumers" he added.
Building on its nature-inspired Vogue series from last year, the brand introduced new wood finish ACs and extended it further to a new marble series, strengthening its commitment to offering décor friendly designs.
The design focus extends to window ACs as well with new top throw window ACs.
Additionally, the brand is also expanding its consumer base by venturing into the commercial AC segment with Tower and Cassette ACs, designed to meet the unique needs of large residential spaces and commercial spaces.
Sabyasachi Gupta, Product Group Head, Air Conditioners at Appliances business of Godrej Enterprises Group, said, “Consumers today seek a blend of style, performance, and smart features.
We are happy to introduce our comprehensive new AC portfolio that caters to the varying needs of our consumers with high cooling capacities to high energy ratings, design forward, AI powered, smart connected portfolio to heavy duty commercial ACs.
" The new smart AC range will be backed by a high decibel campaign. To further AC adoption and aid consumers, we are also offering a one of its kind 5-year comprehensive warranty with no hidden costs" he said.
He further added that we aim to achieve over 50% growth in AC sales this summer compared to last year...////...