12-Sep-2024 04:14 PM
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New Delhi, Sep 12 (Reporter) FITPASS, a smart membership for fitness and wellness has embarked on an aggressive growth strategy to dominate the fitness industry and is planning to reach 500 cities across India by mid-2026.
The company has announced a significant expansion of its leadership and operations teams, with plans to penetrate the aggregation and standardisation of gyms and fitness centres to reach 500 cities across India by mid-2026.
This strategic hiring spree is driven by FITPASS' commitment to strengthening its core verticals—network expansion, monetisation, sales, and category growth - in response to the rising demand for accessible, affordable, convenient and innovative fitness solutions, the company said in a release.
By capitalising on this trend, FITPASS aims to reshape the fitness landscape across India. Spearheading this ambitious drive is Mr. Avnish Sharma, newly appointed Vice President of Network Growth & Monetisation. Sharma, a veteran with over 14 years of experience at tech giants Paytm and Practo, will be instrumental in FITPASS' rapid expansion into tier 2 and tier 3 cities.
His role is pivotal not only for growth but also for driving profitability and optimising revenue streams across the network of gyms and fitness centres in both new and established markets.
Ms. Preeti Singh steps in as AVP of Growth and Alliance (Corporate Sales). With over a decade of experience in corporate sales and benefits consulting with renowned organisations like HCL Tech, Squickr, Via.com and more.
Complementing the brand’s future vision, they have also onboarded four other experts to propel its aggressive expansion.
This expanded team aims to grow FITPASS' premium gym and fitness centre network to over 10,000 locations by the end of 2025 while broadening the company's footprint across 1,500-1,600 PIN codes. The focus extends beyond mere expansion, with a clear mandate to drive profitability, optimise revenue streams, and keep FITPASS at the forefront of industry trends.
"Our team's expansion reflects our unwavering commitment to revolutionising the fitness industry in India," said Mr. Akshay Verma, Co-founder of FITPASS...////...