09-Jan-2024 11:20 PM
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Bengaluru, Jan 9 (Reporter) Cricket legend Mahendra Singh Dhoni has joined hands with 'Tagda Raho' to build a fitter India by reviving the "OG Indian Workout" and expand its footprint across the country.
'Tagda Raho' is a Bengaluru-based fitness startup which provides world's first and only fitness programme, bending traditional Indian training equipment with modern applications.
The brand promotes the "OG Indian Workout" by combining traditional equipment such as Indian clubs - the Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen.
Aiming to revive Indian physical culture while keeping in mind the day-to-day stresses the body faces, the brand has been on a sharp growth incline from expanding the number of dugouts across the country to the recent investment by Dhoni.
'Tagda Raho' was lauded by Prime Minister Narendra Modi on his radio programme 'Mann Ki Baat' where he highlighted the brand's fusion of ancient Indian strength training with modern techniques, praising its contribution to promoting fitness.
Having made waves with the innovative approach to functional training, the brand's movement protocols and equipment modifications have made it effective for anyone seeking fitness improvements as an alternative to a gym.
'Tagda Raho' has reinvented the workout by combining traditional equipment such as Indian clubs - the Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen. What started as a passion project for Malhotra is now in the process of cultivating a movement of its own...////...