Chief Minister Dr. Mohan Yadav has launched an enchanting new TV commercial (TVC) ‘Swagatam Bada’. The news TVC beautifully showcases Madhya Pradesh’s mesmerizing tourist destinations, scenic beauties, stunning landscapes, and rich culture & heritage. The TVC was created by the MP Tourism Board under the ‘Larger Than Life’ theme. This TVC stands out with its powerful music and background score. The lyrics by Irshad Kamil and the creative direction by Vishal Bhardwaj make it even more special. The CM unveiled this TVC during the inauguration of the heritage hotel Sadar Manzil. Sheo Shekhar Shukla, Principal Secretary of Tourism & Culture and Managing Director of the Tourism Board, highlighted that the TVC presents Madhya Pradesh’s diverse tourism gems magnificently. Some of the iconic locations featured in this mesmerizing visual treat include UNESCO World Heritage Site – Sanchi, Mahakaleshwar Temple, Ujjain, Cheetahs at Kuno National Park, Mowgli Land & Kanha National Park, Indore’s Vibrant Ger Festival, and Traditional Tribal Art and Culture.