Mumbai, Aug 22 (Reporter) In a strategic move to capture the growing digital market, Bagzone Lifestyles Pvt Ltd has announced the launch of Lavie Signature, a new online-exclusive brand of premium bags. The announcement was made on August 20, positioning the new brand between the company's existing Lavie and Lavie Luxe lines. Lavie Signature aims to redefine the concept of premium accessories by offering high-quality, stylish bags at affordable prices. The new line features bags priced between rupees 2,000 and 3,500, targeting consumers who desire both sophistication and value. The brand will be exclusively available on Myntra, focusing on creating awareness and establishing its identity as a premium brand in the short term. Long-term goals include expanding the product range and increasing market share in the premium category. Bagzone Lifestyles Pvt Ltd, known for brands like Lavie and Lavie Sport, operates a state-of-the-art manufacturing facility in Nashik. This 5-acre complex, the largest integrated facility of its kind in South Asia, houses 12 departments and utilizes advanced technology to ensure product quality and sustainability. As the fashion industry continues to evolve, Lavie Signature represents Bagzone's commitment to innovation and meeting changing consumer preferences in the digital age...////...