Audi India signs Neeraj Chopra as brand ambassador
26-May-2025 04:35 PM 4728
New Delhi, May 26 (Reporter) Audi India on Monday announced the onboarding of Olympic gold medallist Neeraj Chopra as its brand ambassador, heralding a new partnership defined by grit, passion, and performance. This move comes against the backdrop of a robust sales performance by the luxury carmaker in the Indian market, underscoring rising demand and strengthening customer confidence. Chopra, who etched his name in history by winning India’s first Olympic gold in athletics at the Tokyo 2020 Games, is expected to reinforce Audi’s brand appeal among India’s young and aspirational consumers. Audi India expressed its enthusiasm about the collaboration, stating, "We’re super excited to have Neeraj Chopra, our Olympic champion, associated with the Audi India family. Can’t wait for the ride ahead!" Chopra’s unwavering dedication, sharp focus, and global ambition closely mirror Audi’s ethos of progressive performance and precision engineering. This alignment makes the partnership a natural fit for Audi’s ambitious growth plans in the Indian luxury car segment. The German luxury automaker reported a strong start to 2025, registering sales of 1,223 units in the first quarter—a notable 17% increase compared to the same period last year. This growth has been propelled by the popularity of flagship models like the Audi Q7 and Audi Q8, buoyed by a more stable supply chain. The strong performance builds on the momentum from 2024, when Audi India celebrated crossing the milestone of 100,000 cars on Indian roads. Beyond new vehicle sales, Audi’s certified pre-owned car business, Audi Approved: plus, recorded a significant 23% rise in Q1 2025 sales. Operating through 26 centres across the country, the pre-owned network is poised for further expansion to meet growing demand for certified luxury vehicles. Meanwhile, the recently launched Audi RS Q8 Performance—hailed as the most powerful SUV in Audi’s lineup—has been met with enthusiastic demand and is reportedly sold out through the third quarter of 2025...////...
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