Gurugram, Sep 4 (Reporter) AkzoNobel India has launched its first uber-luxury interior emulsion, ‘Dulux Velvet Touch Eterna’ here on Wednesday. Dulux Velvet Touch Eterna takes Dulux Velvet Touch’s unparalleled legacy of innovation and superior quality to the next level. Introduced for the first time in Indian interior emulsions, the advanced PU-reinforced acrylic makes paint significantly more durable and dust-resistant, ensuring that walls stay impeccably pristine and timelessly elegant. Four decades since introducing luxury in the Indian decorative paints industry with its flagship Dulux Velvet Touch range of interior emulsions, Akzo Nobel India Ltd. is now redefining the epitome of luxury with Dulux Velvet Touch Eterna, its first uber-luxury interior emulsion in India. This innovation also delivers on consumers superior colour performance expectations from luxury paint. As the first Dulux paint offering in India to come powered by the TruColour+ technology with antioxidants, Dulux Velvet Touch Eterna envelopes living spaces with rich and intense colours that stay fresher for longer. Unpleasant odour during paint application too is a thing of the past, as the added tea tree oil results in a refreshing aroma. Rohit Totla, Executive Director, Decorative Paints, AkzoNobel India, said, “As one of the Most Trusted Brands of India, Dulux is yet again pushing the boundaries of innovation and superior quality of its flagship brand, Dulux Velvet Touch. Leveraging our global expertise, we have combined the best of timeless aesthetics with technology-driven performance to ensure that each brushstroke mirrors the eternal elegance and refinement that the most discerning Dulux paint consumers aspire to achieve." Akzo Nobel India has been present in India for 69 years. In 2008, the company became a member of the AkzoNobel Group...////...